3/1/2023 0 Comments File cards g i joe![]() ![]() Joe, but they were trying to come up with a new approach. They were talking about each other's respective businesses, and it came up that Hasbro wanted to reactivate the trademark on G.I. They ended up in the men's room, standing next to each other peeing, and I think that's how they met. The President or CEO of Hasbro was at a charity event that Marvel's President was also at. According to Jim Shooter, then editor-in-chief of Marvel Comics: The genesis of the toy line came about from a chance meeting in a men's room. Joe was re-introduced in a 3 + 3⁄ 4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3 3⁄ 4" scale toylines. After the 12" figure had been absent from toy shelves for a few years, G.I. "A Real American Hero" was brought about as a revival of the original 12 in (30 cm) G.I.
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